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Paulo Alexandre

Krystal Apple

Executive Director/founder

Over 30 years ‘experience, in 10 countries as a successful Managing Director/General Manager, Operations and Concept Development Manager for nightclubs, High-end Restaurants and Food and Beverage (F&B) operations.

Strong intuitive-psychological skills in management and the ability to develop innovative ideas for new concepts and companies. Also managed teams of over 600 staff members. Moreover, expertise in managing, consulting, and operating F&B and Nightclub investments from basic to VIP concepts.

Confident with the skills acquired in the course of a long professional career that can add value to your organization and/or your clients.

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Hayan Assali

Krystal Apple

Executive Director

With over 25 years of expertise in nightlife management, I am a seasoned Managing Consultant with a rich history of multinational experiences spanning from 1996 to 2023. Based in Dubai, UAE, I specialize in various facets of the hospitality industry including Cavalli:

Project Management: Proficient in overseeing the development of Food and beverage and nightlife concepts.

Consultancy: Providing strategic guidance and insights to enhance business operations.

Menu Designs & Bar Mixology: Crafting innovative and appealing menus, along with expertise in creating unique bar experiences.

Pre-open Restaurants, Bars, Lounges, and Nightclubs:

 Rohan Dsouza
Daniel Luke

Culinary Director / Master Chef

Started his culinary voyage at the age of 17 when he got an insight into the kitchens of the Taj holiday village. Graduated from the Institute of Hotel Management, Hyderabad and moved on to expand his gastronomical knowledge with an NVQ level 3 certification in Kitchen and larder at Southampton City College. After graduation Rohan commenced on his culinary adventures by travelling to different countries and learning the different food cultures and gained the title of Master Chef., Dsouza Became well acquainted with global fine cuisine and worked further at mastering the knowledge together with renowned celebrity chefs like, James Martin and Michelin Master Chef, Marco Pierre White Performing his Skills at "The Bistro and The White Room and many more. Spread his wings by creating infused Menus, consulting and Training to Prestigious Global Restaurants like Fusion lounge, Treesome café by silver beach, lazy goose, Vii, etc., between Australia, Dubai and India, Etc., Winning awards in every Country with dedication and love.

Bar Director / Master Mixologist

Strong background in Bar, Clubs, and Lounges thru all operations, specializing in pre-opening structure development using psychology-based hiring techniques in order to build the right teams specialized for the venue. I have been honored with many roles, including Beverage manager, group beverage manager, pre-opening consultant, and operations consultant with various numbers of specialized staff both collaborating and taking instruction with and from myself. My strong areas include error identification in processes and implementing corrective measures effectively, stable revenue generation, specialized concept menu creation, organic growth and development, specialized hiring and team creation as well as having a vast knowledge of spirits, cocktails, and beverages in general. I have successfully undertaken projects in China, Sweden, Italy, the UK, United Arab Emirates, and am always eager to head back to the drawing board and utilize my abilities in order to develop something new.

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